When Instagram first came out and I had heard everyone talking about it, I thought, “I don’t need that. I just don’t see how it can help me with my business.” But I finally came around and as soon as I signed up for Instagram, I saw the value. Many yoga instructors I’ve talked to have felt the same.
So I understand why you might be hesitant to embrace Instagram. You think it’s just one more thing that invades your privacy or that it’s just a bunch of people posting selfies and pictures of their food.
But here’s the thing… whether you like it our not, according to recent polls, (brandwatch.com and blog.bufferapp.com/instagram-stats-instagram-tips) there are 150 MILLION active users on Instagram every day. Now, that’s not total users, that’s ACTIVE users. And that number grows daily. Let’s dive into why that matters.
Why Yoga Teachers Need To Be On Instagram
You may still be thinking, “So what? How does that affect me?”
Instagram like Facebook, Twitter, and Pinterest connects you to your ideal clients/students/audience. 20 years ago, the only way to advertise was through expensive commercials, ads, door-to-door sales, and cold calling.
Think about it, how did you find out about products, classes, and services 20 years ago? Or even 10 years ago? Or even 5 years ago? A lot of these old practices have given marketing a bad name. But with the invention of social media, all of this has changed. While there are tons of people out there with bad and even questionable marketing practices, it no longer has to be this way. To me, marketing is not something sleazy.
It’s about community and helping those who can benefit from your products and services to easily find you.
And the best way to reach people is to go where the people are.
Furthermore, in this day in age, people don’t just want to be marketed to. They don’t just want to buy from you, participate in your classes, or go to their retreats. They want to feel like they are part of something.
This is where Instagram comes in – people are there, they are active, they are searching for their interests, they are part of an engaged community, and it gives them a chance to get a glimpse into your life.
I love Instagram because it gives me space to authentically share who I am, express myself, and interact with current, former, and future students and Blue Osa guests. If you scroll through my Instagram feed, you’ll see me living the life I teach my students to live – a life that is full, fearless and joyful. And everything I post is not just me doing a yoga pose. It is me out in there world exploring, living life through the lens of yoga, and sharing my adventures.
I want people to see that I am a regular yogi living a regular life and running a business. (This photo was taken in a Starbucks in Lisbon, Portugal.)
On one trip to Israel, I posted this photo. I love to eat and one passion is to share food with people. Has a yogi got to eat? Right?
But on my travels, capturing yoga poses is just a lot of fun. And most of all, people are always looking to be inspired. We can support each other by sharing our own inspirations.
This photo, also take in Israel on the shores of Tel Aviv. I am a little sunburned.
If you are looking for inspiration for how yoga leaders are using Instagram to grow their community, then don’t miss our roundup of 15 Inspiring Yogis You Need To Follow On Instagram.
Remember when you are using ANY social media medium as a way to share yourself, HAVE FUN! Because if you are not having fun, it will become a chore and a burden. And if it feels like that to you, it will feel like that when anyone is looking at your photos.
Share your amazing life authentically and people will be motivated and inspired by you.
Are you a yoga teacher on Instagram? Share your handle in the comments below so we can follow you and your inspiring yoga business!
About Yogi Aaron
Yogi Aaron brings passion and adventure to his teaching. Inspired, he guides students to secret and far-flung locales, empowers them to realize their own limitless potential, and makes yoga relevant and accessible for the modern world. Since 2002, he has been traveling and leading retreats worldwide and currently serves as the yoga director at Blue Osa Yoga Retreat + Spa in Costa Rica.