Imagine your yoga website gets thousands of views a month, you’re featured on prominent yoga websites monthly, interviewed regularly, and have a steady stream of students eager to work with you and attend your retreats.
If this dream sounds like an impossible one and you’re frustrated with consistently low website traffic, start by asking yourself 4 questions:
1) Does your website look professional?
2) When was the last time you updated your website? Or even looked at your website for that matter?
3) Can people clearly find information about who you are and how they can work with you or hire you?
4) Do you have a blog?
You can easily compete with the top yoga websites and drive traffic to yours, in turn increasing your student base by making a few simple adjustments.
1. Update your website at least once a week. Even if you don’t have a new blog post or other changes to make. Go in, type a sentence, click save, and then go back in and delete it. Google will take notice and say, “Ah someone is actively taking care of this website” thus making it alive and relevant. Remember that an out-of-date website can be detrimental to your credibility so make the time to keep your website as up-to-date as possible.
2. Use keywords. Make sure you are using relevant keywords throughout your website that will help your ideal students find you. You can use the Google Keyword Tool to search terms and find how competitive the search is, meaning how many people search the term vs. how many websites are using the keyword. Play around with different keywords and check your site stats to using Google Analytics to see how people are finding you. Check out the free plugin SEO Yoast to help you easily implement keywords to up your ranking.
3. Start a blog. If you don’t have one already, start one on your website TODAY. You have a unique brilliance to share, and a blog is one of the best ways to make your voice heard. It’s the fastest way to set yourself apart from the thousands of other yoga instructors, claim your niche, and gain expertise status. It’s also the number one platform to build a community of students who are called and inspired to get involved and work with you.
4. You build trust by making visitors feel comfortable. In addition to having a blog, this means having an about page and a work with me page. Readers need to be able to learn about your story, the type of work you do, how to contact you, and see a nice picture of you.
Keys points to consider when starting and building a blog:
• Quality over quantity. – Don’t just write for the sake of filling up your blog. Write meaningful posts that provide your audience with value. For you, this may mean writing just 1-2 times a week or month. The key here is constancy.
• Make sure to use keywords throughout your blog. (This is where the Google Keyword Tool really comes in handy.) Strategically use keywords in your title and blog post that will help more people find you faster.
• Keep it short. A good rule to follow is that people will give you two minutes of time to read your blog. Two minutes equates to about 200 – 500 words. The general rule for blogging is 500 +/- words per post. If you are going to have a longer post, consider breaking it up into a series and/or use more pictures to enhance to the post.
• Remember that an image is worth a thousand words. Use high quality images that can grab your reader’s attention and drive your message home.
• Use social media (Facebook, Twitter, Pinterest, Instagram) to get your posts in front of more people.
Here are six additional websites that provide fantastic resources to help you build a strong yoga blog:
Smart Passive Income (http://www.smartpassiveincome.com/blogging-tips/)
Social Triggers (http://socialtriggers.com/)
Pro Blogger (http://www.problogger.net/)
The Social Media Examiner (http://www.socialmediaexaminer.com/)